I'm passionate about designing great user experiences.
Identify the problem, then find the solution. Present the user with an interaction so seamless that they don't even think about it. With years of experience, plus a healthy dose of user empathy, I strive to make that happen.
My career began over 20 years ago as a designer and print production artist for an apparel retailer in St. Louis. After moving to Dallas in 1994, I began my freelance career that spanned several years, working with major corporations and agencies throughout the area.
Today, I create experiences that please users.
As Don Norman said, "The whole point of human-centered design is to take complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable."